1. How can you charge a premium price so you have a large margin to provide an extraordinary value & experience?
2. What is the ‘Reason Why’ customers should do business with you and pay you a premium.
3. What rules do we want to make the rules for your business and how can you prevent industry norms dictate how you’ll work or who you’ll work with.
4. How can you create your business around your life instead of settling for your life around your business?
5. How can we constantly force ourselves to focus on the ‘critically few’ proactive activities that produce exponential results. And prevent getting get caught up in minutia & bullshit?
6. How can we minimise start-up risk but have maximum upside potential?
7.How can you get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not – move on and fail forward fast! If it’s got potential – then you can make it better.
8. How can you find partners and team members who are strong where you are weak and appreciate being paid on results?
9. How can you avoid ever get paid based on hours worked.
10. How can you leverage your marketing activities exponentially by using direct response methods and testing?
11. How can you measure and track your marketing so you know what’s working and what’s not?
12. How best to Bootstrap? Having too much capital leads to incredible waste and doing things using conventional means.
13.Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities. How can you get the headspace to realise never have a perfect business and you’ll never be totally “done”? Deal with it.
14.How can you focus most of our time on your core strengths and less time working in areas you suck at?
15. How can you make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way?
16.How can you have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place? The hottest buyer in the world is one who just gave you money.
17.How can you fire your most annoying customers? They’ll be replaced with the right ones.
18.How can you prevent the market from beating you down into being just a commodity? and how can you develop and build your business’s personality so that it that stands out. People want to buy from people.
19.How can you create your own category so you can first in the consumer’s mind?
20.What is the opposite direction competitors are headed – how can you go there ? You’ll stand out.
21. How can we do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’?
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