Marching to a different drum

I-Google's 'quote of the day' service does serve up some gems. Today's is one that resonates a lot when thinking about creativity and innovation, both at a individual and at a corporate level.


'Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity'

If you immerse yourself in same things, do the same things because that is why we have always done it. Look at the same competitors and use them as your benchmark instead of looking at completely different sectors and how they do it then you can't be entirely surprised if you feel stale,find yourself in plod mode and just loose energy.

Its not always about looking outside the box, more looking at what is already in your box but with different eyes.