OK, you have a room full of post it notes, , a blizzard of flip charts, a list of product or service ideas. You have brainstormed until your grey matter is dry and wrung out like a window washers rag.
How do you know which idea is going to work and is worth pursuing?
If you can't answer yes to any of these three questions the answer is simple, bin it. Somewhere where you can find it later though - The present may just not be ready for it yet.
Here you go.
1. Does this idea fundamentally change the value chain of the client. Are they getting something that they would perceive as having added value?
2. Will this idea fundamentally change the expectations of the customers.
3. Will this change the competitive landscape of the industry.
If you answer YES to any of these then move on to two more questions ..
4. Will you be making a contribution
3. Can you make money from this idea?
If the answer is Yes to the last two then congratulations. You have an idea that stands some chance of success.
That was the easy part. Next comes the hard part. Innovation. How you get that idea out there.
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