The launch of the beta version of Facebook’s Questions sees a paradigm shift in the potential for true global knowledge exchange and innovative collaboration.
Facebook has now overtaken Google as the most visited web site Google, and as such is probably the biggest single untapped repository of knowledge in the world. It carries within it billions of fragments of information, reviews, opinions and small snippets that the Google bots just can’t simply access. Questions, in theory, provides a method of tapping into that tumult of ideas and gives direct access to potential customers, partners, stakeholders and just passers by in numbers and in targeted segments, demographic or geographic, that has been previously undreamed of. You will, if they get it right, have the ability to ask anyone who can fog up a mirror what they really want from your product, service or business ethics.
Watch this space. I believe that this could be the biggest and most significant single event in our lives since Sir Tim Berners Lee woke up that morning in Switzerland with his idea for sharing knowledge.
But- like any truly ‘Beautiful Question’, sometimes we may not get the answers we like or expect.
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