Why most small businesses fail

No 1 reason is not understanding what their customer really wants and how you can add value to that need. Without having a product that people really want and access to the resources to make it work profitably there is no business.

No 2 is business plans that are too detailed too early.

No 3 is a real appreciation that no previous boss, no matter how bad, will be as demanding as the bosses you will face minute by minute, your customers, your spouse and significant others, your own standards.

No 4. is focus. Keeping on doing what you need to do when you need to do it and not being distracted by other opportunities.

No 5 Lack of mentoring

No 6. Developing patience.

no 7. No matter what business you are in you really are not in the business you are think you are in but in the business of marketing that business, first and foremost

No 8 There is no such thing as free marketing.

No 9 Not understanding that marketing is about every interaction you have with your customer.

No 10 Having a story to tell, telling it with clarity and keeping to that story.