10 things I wish I hadn't done ( again) in 2015

Time is precious. It is the one thing you can’t give back. The one thing that you and your project, always want more of.

Here are ten things I wish I hadn't done this year, which wasted my time, time I will not get back. Things which I know I did last year and that I will probably do again next year unless I remind myself to read this again, in time.

1. Wasted my time … advertising.

If people always hear FROM me instead of ABOUT me, I’m doing something wrong.

2. Wasted my time … trying, in general.

If someone uses the word ‘trying’ a lot, they probably aren't.

3. Wasting my time … trying to prove myself.

If I know you’re good enough, that’s enough.

4. Wasting my time … trying to convince people.

If they don’t ‘get it’ right away, they probably never will.

Remember ‘If you can’t explain it in 8 words or less, it’s not a good idea.’ Seth Godin

5. Wasted my time … trying to be better than the competition.

If I position my value to my client correctly, I won’t HAVE any competition.

6. Wasted my time … dealing with people who can’t sign the order and pay the invoice.

If they’re not the economic buyer, I need to save my breath and move on.

7. Wasted my time … selling to people who just aren’t going to buy.

If they’re just there to kick tyres, that’s great. Greet them warmly and move on to someone else. They’ll come when they’re ready.

8. Wasted my time… selling to people who don’t know how to value me yet.

If they’re not ready for me, they don’t deserve me.

 Remember …Saying NO to the wrong person leads to saying YES to the right person.

9. Wasted my time… following up with people who never, ever call you back.

If they wanted you, they would have hired you already. You can only call so many times.

10. Wasted my time… making people happy who aren’t in your target market.

If they’re not your ideal customer, who cares if they don’t like me?

11. Wasted my time… sending prospects my hideous brochures and literature.

If they get it, they will immediately store it in the circular file cabinet.

I’ve just put them all in the log burner.