The word 'Marketing' often gets a bad rap. It is seriously contaminated by intrusive telesales, junk mail, spam, and advertising that seems to fill every waking and sleeping second.
Internal marketing, which if IC professionals are really honest is what we really do, is even more tarnished and viewed with skepticism. Focus groups, quality circles or yet another management gimic - it is often difficult to separate out the genuine from the lip service however polished it may be. Marketing means Manipulation for most of the population. So why not reposition marketing in your head and everyone who comes into your space? Here are a few suggestions
It’s not marketing.
It’s STRATEGIC SHARING.
It’s not marketing.
It’s TRANSFERRING EMOTION.
It’s not marketing.
It’s TELLING A STORY.
It's not marketing.
It's BEING YOUR AUTHENTIC SELF
It’s not marketing.
It’s STICKING YOURSELF OUT THERE.
Yes, the last one on that list applies to us. So the next time I'm asked by a protective gatekeeper, "Is this a marketing call???" I shall just say "No. I'm just sticking myself out there...now put me through to your creative director!"
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