Innovation handbook for CFO's

With over 25 years experience of throwing myself at brick walls of various heights and thickness, trying to develop a culture of innovation and creativity in a wide range or organisations I can say, without any shred of doubt, that the biggest barrier to establishing an innovation culture is convincing senior management of its value, and exactly how to measure its impact to justify investment.

Less than 1% of companies have any innovation performance metrics and reporting systems in place but that 1% are the top performers in their sectors A coincidence maybe. Are you mad?

The word cloud below illustrates some of the key  considerations and serves as a memory jogger for senior management. Or, you can simply carry on as you are, and watch as your competitors harness their innovation and creative talent and burst out of the recession first, leaving you trailing in their wake.  

I know what I'm doing today.