She Who Tells The Best Story Wins..... : Innovation word cloud

Friday, February 13, 2009

Innovation word cloud

In a recent presentation to a group of CEO's in Yorkshire ' Innovation, the key to recession survival' I was trying to sum up what should or could be management's approach to innovation and adjusting their organisation's mindset.

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The Author

There is one key skill that every parent, business person, business owner, manager, influencer or artist needs in their quiver. the ability to communicate but with authenticity and humanity.

You can't do that with your Powerpoint, or your emails or an glossy brochure.

What defines you and your business and your art are the stories that are told about you.

What empowers your success are the stories you share, the stories that show that you are the person who they can trust solve their problems, or empathise with: the stories you use to persuade and influence, the stories that engage with your ideal customers and convert them into your ardent fans.

I'm Dr Barney Bassnett, a simple storytelling coach, a specialist in Neural Psychology. How the brain processes, sorts and recalls information: the stuff that makes us really tick and tock. The most powerful communication tool we all have

This blog is my story....helping you to find yours.

Friday, February 13, 2009

Innovation word cloud

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