What story defines your company? Part 1

So what exactly is your company story? What are you all about? How are you different? What Exactly makes you so special and why are you the organisation to work with, to work for or the best choice to supply a customer.

The stories you tell and share are what define your culture, your image and elicit how much trust your customers and suppliers have in your ability to provide solutions to their problems.

And they who tell the best story win. It’s that simple.

The following are  list of questions to start you off. Questions you may want to ask, both internally and externally, to give you some clues as to what types of stories you should be harvesting and should be sharing.

1. Are you diversifying?

2. Are you growing in size or differentiation?

3. Are you still trying to get somewhere?

4. Did you work on your legacy today?

5. Do you give people a reason to help you in the future?

6. How are you closing the credibility gap?

7. How are you fighting your profession’s image?

8. How are you helping your customers build their business?

9. How are you turning your knowledge into money?

10. How can you arrange your day so you become unstoppable?

11. How do you avoid being perceived as one-dimensional?

12. How do you make your customers smarter and healthier?

13. How long does it take for your ideas to become tangible things?

14. How many different ways do you make money?

15. How many free samples of your work are out there?

16. How many people have you shared your goal with?

17. How might your biggest fan describe you?

18. How often does perfection keep you from starting?

19. How quickly do you take action on your new idea?

20. How transparent are your underlying motives when you’re selling?

21. How will you ensure your dominance?

22. If everybody did exactly what you said, what would the world look like?

23. If you only had two hours a day to work, what would you do?

25. In what areas of your life are you most intuitive?

26. In what ways are you currently obsolete?

27. In what ways are you currently obsolete

28. In what ways will your job become bigger?

29. Is there an experiment you can perform?

30. Is this a good time for you to listen to me?

31. What ‘does it’ for you?

32. What actions have I taken to live by my own lights?

33. What are the exceptions to the rules that helped you succeed?

34. What are the questions you (still) can’t believe your customers actually asked

you?

35. What are the things you don’t like to admit about yourself?

36. What are the top three activities that fill your time to feel as though you’ve

been productive?

37. What are you becoming?

38. What are you building?

39. What are you changing?

40. What are you doing to drive your competition crazy?

41. What are you due for?

42. What are you going to do differently next week?

43. What are you known as?

44. What are you known for?

45. What are you quietly starting?

46. What are you recognized as being the best at?

47. What are you recognized as being the first at?

48. What are you specializing in?

49. What are you the answer to?

50. What are your people NOT doing that you want them to be doing? Why not?